The Parlour Trick of Life

I once stood amongst the beautiful people of Hollywood. Well, not amongst so much – more, to the side…around the corner. The point is, I was there.

Then I wasn’t.

Now, I solve problems and build brands with words and big ideas. And, amazingly enough, some people like doing it with me.

I’ve created strategies, campaigns, core elements (including purpose, vision, mission, values, corporate tag lines, etc.) and internal communications for brands like BMO, Magna, Crown Royal, Budweiser, Bud Light, PWC, Tag Vodka, Bayer Canada and a bunch more.

I’ve also written across most channels, including web, radio, TVC, social, OOO, digital, screenplays, long-form video content, strategies and leader speeches.

I’m always up for a chat, too. Feel free to reach out.

Experience

Quark Expeditions - Creative Director, 2024 - present

• Leading brand development and creative intiatives for the business, including all campaigns, design/style development and content strategy, across all channels, including acquisition ads, video content, web presence, trade shows, and beyond.

• Guiding a team of art directors, designers, writers and freelancers, keeping the work at an industry-leading level and on-strategy.

• Collaborating with cross-channel leadership, developing both short and long-term strategies.

Livewire Communications – Creative Director, 2022 - 2024

• Developing and leading the creative direction for all campaigns, live events and other initiatives, ensuring they align with our clients' brand identity, objectives and target audience.

• Collaborating with clients, account managers, and other stakeholders to understand communications goals and develop creative strategies that drive engagement, brand growth, and culture.

• Facilitating brainstorms, workshops, and client/discovery meetings.

Livewire Communications – Associate Creative Director, Copy, 2016 – 2022

Marshall Fenn – Copywriter, 2014 – 2016

Anomaly – Copywriter, 2014

Freelance – Copywriter 2012 – present

Film/Television Production – Production Staff (DGA & non-union) – 2004-13

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Relevant Skills
Team leadership and management. Brand development, including purpose, vision, mission, tagline and values. Creative campaigns and strategy. Directing for video/commercials. Live event theming, videos and presentation content. Social media content & strategy.

Writing Experience
Radio, :30 TVC, short-form content, thirty-minute television, feature length screenplays, articles, web copy, social media, YouTube, blogging, leader speeches, proposals and strategic plans.

Education
Ryerson University – Diploma in Film Studies 
McMaster University – B.A. Honours (History, Minor in Film)

Awards
Cassies, Gold Quill, IABC, Hermes Awards, Videographer Awards, Ryerson Screenwriting Award

Personal
Citizen of Canada, the USA and the E.U. (Italy). Resident of Toronto.

References available upon request.