For over sixty years, Magna has been one of world's largest auto manufacturers, supplying component parts to the biggest brands in automotive.

But the industry is quickly changing. And so was Magna.

No longer solely focused on parts manufacturing, Magna was now at the forefront of technology and innovation. We were asked to introduce this new Magna to world.

We developed a campaign that helped express a new vision of the world, the industry, the technologies and how people will move in the future: “Welcome to Mobility”.

This included speaking about autonomous driving vehicles, strategic ride-sharing partnerships, making a more inclusive workforce and even entry into Formula-E racing.

“Welcome to Mobility” positioned Magna at the gates of the future, welcoming the world in.

Did you know the buckeye nut is considered a good luck charm in Ohio? 

Of course you didn’t.

And you probably have never heard of a little casino called Miami Valley Gaming either. But that’s the way they like it. 

They're located in southern Ohio and when they opened two years ago, they wanted to be positioned as “Ohio’s Local Casino”. So we helped them, using the icon of the buckeye nut, a fake company called “The Lucky Buckeye Co” and a cast of odd characters, including the newest one - Bucky the Farmer.

Bud Light brings the world's biggest dance party, Sensation, to Toronto and Monterrey, Mexico. The theme is INTO THE WILD, so we invited partiers to unleash their inner animals, dance away their inhibitions and drink lots of Bud Light. 

Working with BMO Creditor Insurance Team to create a video series to promote their range of products. Here are a couple examples.

The legend of Gibson Guitars has been built by Rock 'n Roll's most iconic players.

The cheapest whiskey in America embraces its best attribute - price. 

Selling delicate women's apparel to the men who dread the in-store lingerie buying experience, by letting them undress some of the world's most beautiful women.

A mix of odds and ends, working with brands such as Crown Royal, Kraft Dinner, Budweiser and more.